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Beats By Dr. Dre 'Black Future' Initiative Offers Creative Program to HBCU Students

HBCU students have an opportunity to help shape the future with Beats By Dr. Dre. The audio electronics platform announced a new creative program that offers Black creatives a chance to “create films, write articles and help design product” in the areas of music, sports and culture, the press release says. If selected, recent graduates and current students at HBCUs will enter a three-month, paid program where they will be mentored by industry leaders. In addition, they’ll work with major brands through roles, including Branded Content Creator, IRL (In Real Life) Creator, Customs Creator, and Sports Editorial Content Creator. View this post on Instagram A post shared by Beats by Dre (@beatsbydre) The experience is a part of Black Future, a Beats By Dr. Dre initiative that celebrates and empowers the next generation of Black creatives, leaders, and innovators who are contributing to the future of Black Culture. A short film, directed by Rodney Lucas, illustrates the essence of the...

Niki McGloster

Jun 18, 2020