While Walmart’s goal was to share and celebrate “enduring hope,” users, however, insinuated that there’s no hope and had a lot to say about Walmart’s questionable product launch.

“Walmart backed Juneteenth ice cream is in the same vein as what’s happened to BLM, and Pride, and Anti Work. As our ideas become more “mainstream” we have to think of how to protect them from being recuperated and de-radicalized,” one Twitter user wrote.

Walmart backed Juneteenth ice cream is in the same vein as what’s happened to BLM, and Pride, and Anti Work. As our ideas become more “mainstream” we have to think of how to protect them from being recuperated and de-radicalized.

— Uncle Simp (@FDsignifier) May 24, 2022

“In celebration of Juneteenth how about Walmart pays their employees a living wage which will especially help Black employees whose demographic has been systemically denied from creating generational wealth & positive net worths,” Anthony V Clark wrote on Twitter.

In celebration of Juneteenth how about Walmart pays their employees a living wage which will especially help Black employees whose demographic has been systemically denied from creating generational wealth & positive net worths…

— Anthony V. Clark (@anthonyvclark20) May 24, 2022

Other users added the ice cream closely resembled popular Black-owned ice cream company Creamalicious, founded by Cincinnati-based chef Liz Rogers.

“Walmart literally saw a successful small Black business and thought they could get away with stealing their flavor and re-branding it for Juneteenth. Anyways, Creamalicious is available at Target,” Twitter user Amberisms_ wrote.

Walmart literally saw a successful small Black business and thought they could get away with stealing their flavor and re-branding it for Juneteenth.

Anyways, Creamalicious is available at Target. pic.twitter.com/y3DyzpYtGv

— A is for Afro (@Amberisms_) May 23, 2022

Creamalicious

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