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Marketing Specialist Danielle Leslie is Hitting Million-Dollar Milestones With 'Course From Scratch'

Danielle Leslie is a unicorn. In the tech world, the mythical moniker describes a business value of over $1 billion. However, Leslie is rare for mastering course creation with Course From Scratch , a 60-day online intensive that helps individuals transform their everyday passions and expertise into a profitable online course. With just one online class, the educational startup generated over $10 million in revenue in four years. “We didn’t have any venture funding or an existing audience,” Leslie said. “I was a nobody and really built this from nothing over just four years.” Before monetizing her knack for teaching others how to brand their knowledge, the Palmdale, Ca. native, early on, was steadfast on a career path toward obstetrics. Although through her high school experiences—prom queen elections and campaigns for class president—she uncovered her enthusiasm for marketing. Fast forward to leaving her first job out of college then later becoming a successful online marketer in...

May 12, 2020

Why you’re struggling to sell your product or service online: An interview with online marketer Danielle Leslie

Danielle Leslie is an online course creator and growth strategist for startups and personal brands. As founder of the Founder Course Alchemy, she helps brands and startup founders create & launch online courses. She previously worked as a course launch strategist at Udemy where she helped influencers including Guy Kawasaki earn collectively millions of dollars by monetizing their content & expertise through online courses. She has created 4 courses that have over 50k people enrolled around the world. In this interview produced by OF10podcast , Will Lucas (OF10podcast host) and Danielle Leslie discuss personal branding and why nobody signs up for your online course. Note: This portion of the interview is derived from the audio interview heard on the OF10podcast with Will Lucas . To hear the podcast, subscribe in iTunes , Google Play, or wherever you get your podcasts. This interview has been edited for length. Will: So, you’re an expert in likely the biggest challenges for startups,...

Jun 4, 2018