College football quarterback Shedeur Sanders still remains at the top of name, image, and likeness (NIL) earners. As AFROTECH™ previously reported, Shedeur was listed at the top of the 2023 college football season, with an approximate $3.8 million valuation. This was also the highest NIL valuation at the time. In 2024, not much has changed. Shedeur — who now plays for the University of Colorado and is being led by his father and head coach Deion Sanders — has a NIL valuation that has soared to an estimated $5.1 million , according to the latest data from On3. He is joined by his teammate, Travis Hunter, who is ranked third with an estimated $3.1 million valuation. View this post on Instagram A post shared by On3 NIL (@on3nil) Signing To Nike The news follows just weeks after Shedeur made history as the first college football player to sign an NIL deal with Nike. His presence within the athletic apparel giant is now a family affair, as his father is also signed to a deal with the...

Long-time hip hop heads are surely familiar with the works of rapper turned businessman Calvin Broadus, AKA Snoop Dogg . Since Snoop has taken part in a wide array of business and entertainment ventures, it should come as no surprise to learn that many of his children have followed suit. One of his most prolific offspring is his 27-year-old son, Cordell Broadus, who is best known for his time on the field for UCLA’s Bruins Football team . While Cordell could likely have built a brand off his father’s name alone, or even gone on to pro NFL football, the young mogul has taken after his father’s penchant for diversifying his income streams. He has branched off into numerous exciting fields. Today, Cordell Broadus has an estimated net worth of over $2 million independently, and functions as one of the heirs to his father’s estate of over $160 million. Let’s take a moment to look into Cordell’s many revenue streams, his college football career, and any other pertinent information, and...

The day of college athletes being exploited for their likeness is a thing of the past. With current NCAA rules and regulations and the prominence of name, image, and likeness (NIL) deals, collegiate superstars can finally get paid for their work on the field, court, and more. A recent University of Miami recruit, Jaden Rashada, is believed to have received the highest-known NIL deal for a high school recruit to date – according to On3NIL. At $9.5 million, the deal is set to possibly break records, but it did not come without its share of controversy.

After the National Collegiate Athletic Association’s (NCAA’s) names, images or likeness (NIL) laws changed this summer, college athletes have been racking up deals and earning the accolades they deserve for the dedication and tireless grind they bring to their respective sports. According to CBS, Alabama Crimson Tide freshman Ga’Quincy McKinstry becomes one of the latest to get in on the action with his recent NIL deal as it is a full circle moment. From his childhood to his collegiate career, his nickname has been “Kool-Aid,” (his officially listed first name on Alabama’s roster). Now, he’s partnered with the drink company itself. Kool-Aid’s Twitter gave a warm welcome to the Alabama football player by switching account names with him. “In honor of our new partnership, we’ve swapped names with Kool-Aid McKinstry and given him the power of OH YEAH,” the brand’s Twitter bio reads . OHHH YEAHH! @GaQMcK1 #ItsOfficial #SigningDay #BrandAthlete pic.twitter.com/bfiO9KwIW9 — Kool-Aid Man...