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Microsoft, Warner Bros., Xbox, LeBron James Launch Gaming and Coding Education Campaign For 'Space Jam 2'

Microsoft and Warner Bros. are kicking off an all-star brand partnership with Xbox and NBA superstar LeBron James. The joint campaign is meant to celebrate gaming and coding education, as well as the anticipated release of James’ upcoming 2021 film, “Space Jam: A New Legacy.” In addition to Xbox and James, the campaign launch recruits the film’s characters like Bugs Bunny and the rest of the Looney Tunes Tune Squad to amplify coding education in the gaming world and create an original Xbox arcade-style video game that draws inspiration from the movie, a news release shares. The announcement also shares that Microsoft Stores are helping beginner coders jump-start their creativity by hosting free, one-of-a-kind “Space Jam: A New Legacy”-themed virtual workshops on video game creation. Students will be able to build a playable-prototype of a video game utilizing block-based coding on the MakeCode Arcade platform, while also learning more about the skills and STEAM careers involved in...

Dec 18, 2020