Building an online presence and becoming an influencer is more complicated than it may seem. While many people focus on followers — expecting brands to flood them —engagement is essential to a content creator’s success. One of the most common misconceptions surrounding social media personalities is that their jobs are easy; however, it takes hours of strategizing and planning to create a profitable page and presence. That’s why Taylar Barrington-Booker created Cliquish — which officially launched in August — to train women on how to be more effective influencers on Instagram, Twitter, and other social media platforms. Barrington-Booker’s marketing expertise equipped her with the tools to make a platform that will help aspiring influencers and bloggers make an imprint online. Before creating her platform, she was a communications and marketing teacher in Georgia and a marketing consultant on the side. The founder has intertwined her teaching skills into Cliquish, providing workshops...