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Saweetie Adds First-Ever Global Culture Consultant Title To Her Resume To Champion Female Athletes

Saweetie is reminding female athletes that the ball is in their court! Rolling Stone reports the rapper and businesswoman just joined forces with Champion becoming its first-ever Global Culture Consultant. Already putting her new title to work, 12 female athletes in college will be featured in Champion’s “Get it Girl” campaign using Saweetie’s song to honor the collegiate stars. In addition, two-year name, image, and likeness deals (NIL) have been announced to empower the athletes. Now, selectees will become brand ambassadors, receive mentorship, and career development opportunities with Champion executives in sports, entertainment, media, and marketing. “We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” Vice President of Global Marketing for Champion John Shumate said, according to Rolling Stone. “Saweetie is an inspiration for self-expression and with her “Get It Girl” anthem, we want to unite all women with...

Samantha Dorisca

Mar 15, 2022

Kobe & Gigi Bryant's Limited-Edition Hoodie Sells Out In Less Than 24 Minutes With Proceeds Going To Nonprofit

Following the tragic loss of Kobe Bryant and his daughter Gigi, their lives continue to be loved on from around the world. To honor the two, The Mamba & Mambacita Sports Foundation (MMSF) — a 501(c)(3) to further Kobe and Gianna Bryant’s legacies — announced its store launch on Feb. 24 in alignment with the numbers of their basketball jerseys. The merchandise for the limited edition clothing collection was donated by Champion, as well as “100% of the net proceeds will go towards furthering the Foundation’s mission for creating impact for underserved athletes and boys & girls in sports,” according to the Foundation’s Instagram. View this post on Instagram A post shared by Mamba & Mambacita Sports Fdn (@mambamambacitasports) The featured apparel for the launch included an MMSF black pullover hoodie with the Mamba & Mambacita logo and the numbers 2, 8, and 24 on the hood and sleeves in remembrance of Kobe and Gigi’s legacies on the basketball court. TMZ Sports reports that the...

Ngozi Nwanji

Feb 25, 2022