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How Carmelo Anthony Became The Jordan Brand's First Signature Athlete With His Own Shoe, Earning A Reported 6-Year Deal Worth $3.5M Annually

Basketball-player-turned-businessman Michael Jordan chose Carmelo Anthony as the first signature athlete for his well-known brand. During his high school years, Anthony was encouraged by his coach, Mike Daniel, to enhance his basketball career by transferring from his Maryland school to Oak Hill Academy in Mouth of Wilson, VA, right before his senior year, the New York Times previously reported. The former athlete became a top star while playing for the school, which was also sponsored by Jordan, per ESPN. Before attending Oak Hill Academy, Anthony says he was simply focused on playing the sport and had no clear interest in working with a particular shoe brand at the time. He had played wearing both Adidas and Nike. However, Anthony stayed loyal to the Jordan brand at the new school and even wore the Jordan shoe to an Adidas summer camp. “In the history of Adidas — and there wasn’t no disrespect to Adidas — I’m the only person that ever wore Jordans to an Adidas camp,” Anthony...

Samantha Dorisca

Mar 18, 2024

After A 20-Year Career, Carmelo Anthony Retires From The NBA — But Here's A Look At What He's Built Off The Court

If there is a discussion about debut appearances, 2003 has to be a part of the conversation. This time period was when Beyoncé became a solo artist and released “Crazy in Love,” and the NBA draft class welcomed what would become two of the league’s most impactful players, LeBron James and Carmelo Anthony. Fast forward 20 years, and each person’s cultural standing is out of this world. However, for Anthony, an active part of his legacy has ended with announcing his retirement from professional basketball. View this post on Instagram A post shared by Carmelo Anthony (@carmeloanthony) Carmelo Anthony was born in Brooklyn, NY, and leveraged his basketball talents to begin a collegiate career at Syracuse University. During his freshman year at the institution, Anthony became a breakout star, leading the team to its first and only to date NCAA men’s basketball tournament championship. The collegiate stardom would translate to Anthony’s NBA career. As the third pick by the Denver Nuggets,...

Josh Rodgers

May 22, 2023

Carmelo Anthony Joins Isos Capital To Launch $750M Fund For Sports Investments

As an investor, Carmelo Anthony is continuing to pour into the sports industry.

Ngozi Nwanji

Feb 10, 2023

Incoming UCLA Freshman Kiki Rice Becomes The First NIL Athlete To Sign With The Jordan Brand

The Jordan Brand has officially signed its first collegiate athlete. On Oct. 31, the company announced that Kiki Rice has become the Jordan Brand’s first name, image, and likeness (NIL) athlete.   View this post on Instagram   A post shared by Kiki Rice (@kiki.rice)

Shanique Yates

Oct 31, 2022

How La La Anthony Hustled From Humble Beginnings To A $30M Net Worth — 'Baskin Robbins, Marshalls. I Had Like 100 Jobs'

Some people may know her as “LaKeisha Grant” from the hit series “Power.” Others may know her as “Dom” from the Lena Waithe-produced show “The Chi.” And if you are a part of a particular generation, then you remember her as a leading VJ for MTV. Who is this multi-faceted individual? It is none other than La La Anthony. Born Alani Nicole Vázquez, the Puerto Rican and Black media personality is a New York native that started her road to fame as an intern at HOT 97.5 in Atlanta, GA and worked her way up, according to The New York Times. Throughout her career, Anthony can be seen as the host of popular reality shows like “Flavor of Love” and “I Love New York,” an actress in movies like “Think Like A Man,” or even featured in her own reality series, “La La’s Full Court Life.” While Anthony stays busy with her range of jobs, her most coveted role is that of a mother. Anthony has one child, Kiyan Anthony, with NBA star Carmelo Anthony.

Josh Rodgers

Sep 16, 2022

Meet Digital Melo, NBA Star Carmelo Anthony's Long-Lost Twin

Carmelo Anthony has met his twin with the help of technology. During Collision, a global tech conference in Toronto, Anthony took the stage to soft launch “Digital Melo” alongside Soul Machines CEO Greg Cross. Their relationship dates back to 2021 when the pair first inked a partnership to develop his autonomously animated digital twin. Soul Machines used Melo’s likeness, personality, and voice coupled with animation to create a personalized encounter that would not be possible in real-time for fans.

Samantha Dorisca

Jul 1, 2022

Carmelo Anthony Launches Global Wine Estate Brand With An Aim To Break Barriers For Winemakers Of Color

Carmelo Anthony has turned his passion for wine into a full-on business endeavor. The NBA star and wine connoisseur announced the launch of a global wine estate brand, VII(N) – The Seventh Estate, according to Haute Living.

Ngozi Nwanji

Jun 3, 2022

Did You Know That These Celebrities Have Their Own Investment Firms?

Investment firms are a necessary part of the business world. But did you know that these celebrities helm up their own? From a tennis legend to several rappers, these twelve celebs are redefining what the names and faces of investment firms look like. No longer tied to “old-money white wealth” like Goldman Sachs, JPMorgan Chase, and Bank Of New York Mellon, these celebrities have proven that investments made back into the Black community pay off in much larger dividends…and cultivate goodwill in the long run. For example, Karan Wadhera — the managing partner for Snoop Dogg’s Casa Verde — even left his position in the “traditional” investment firm world to work with the legendary Doggfather on his venture. He told TechCrunch that he was driven to do so to shift people’s focus onto things that weren’t getting enough attention at the time (in Casa Verde’s case, Black ownership and cannabis investment). “We have a decent-size checkbook and a fairly high profile in this space, so we see...

Carmelo Anthony Solidifies His Hollywood Plans With Launch of Global Content Company

NBA All-Star Carmelo Anthony is digging his heels into the Hollywood game with his latest announcement. According to an exclusive with Variety, Anthony reveals that he’s launching his very own global content company called “Creative 7” — named after his famed New York Knicks jersey number he wore from 2011 to 2017 — to bring his media projects to life. “Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony tells the outlet. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.” Anthony’s Creative 7 — which was launched with co-founder and producer Asani Swann — will operate as a multi-platform production and content banner that will develop and produce original content both scripted and non-scripted productions — including documentaries, television series, feature films, animation, and podcasts, according to The Hollywood...

Njera Perkins

Apr 6, 2021

Carmelo Anthony, Chris Paul, Dwyane Wade Announce Support Fund For Black Community

It’s always good to see athletes using their platforms to fight for justice and change. This week, NBA stars Carmelo Anthony, Chris Paul, and Dwyane Wade launched the Social Change Fund to offer more financial support and resources in the Black community while also addressing issues like public safety and criminal justice reform, according to The Hollywood Reporter . The three athletes have banded together to put their money behind concrete action. “Our mission is to address social and economic justice issues facing Black communities and break down the discriminatory barriers to success,” Paul said in an Instagram post . “The Social Change Fund will help advance racial equality and opportunity.” Additionally, the fund is acting on behalf of the Black community in America who has gone unheard and mistreated in response to our demands for justice. “When all else fails to organize us, conditions will,” Anthony said in...

Njera Perkins

Jul 23, 2020