Carmelo Anthony
Incoming UCLA Freshman Kiki Rice Becomes The First NIL Athlete To Sign With The Jordan Brand 
Oct 31, 2022.
The Jordan Brand has officially signed its first collegiate athlete. On Oct. 31, the company announced that Kiki Rice has become the Jordan Brand’s first name, image, and likeness (NIL) athlete. View this post on Instagram A post shared by Kiki Rice (@kiki.rice)
Oct 31, 2022.
