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When Sport Meets Silicon Valley: adidas and Carbon Partnership Demonstrates Innovation in Footwear

Carbon CMO, Dara Treseder, shares how partnership has scaled technological breakthroughs Global sporting brand adidas first partnered with digital manufacturing startup, Carbon, to create the first performance footwear crafted with light and oxygen in 2017. “It’s funny because we often hear big brands and companies say ‘we want to be innovative; we want to partner with startups; we have an open-source platform,’” says Carbon’s Chief Marketing Officer, Dara Treseder. “But it’s often not true. With adidas, it’s completely true.” In April 2017, adidas unveiled FUTURECRAFT 4D, the world’s first high performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis TM , a technology pioneered by Carbon. The two companies are continuing to revolutionize the footwear industry by creating a 3D printed midsole – the first of its kind –  the latest iteration of which releases next week: the ALPHAEDGE 4D shoe. “ALPHAEDGE 4D is a high-performance running shoe...

Nov 7, 2019