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Former NBA Star Baron Davis Joins Celeb Investor Group to Back LA-Based Cannabis Soda Company

A star-studded group of celebrity investors has come together to back Cann — a Los Angeles-based purveyor of cannabis-infused social tonics — according to the company’s latest announcement . Among those many celebrity investors is two-time NBA All-Star and entrepreneur, Baron Davis — who is also a well-known businessman and founder of several companies including Sports and Lifestyle in Culture , The Black Santa Company , BIG and No Label . As one of Cann’s latest investors, Davis joins the brand’s collective mission to “revolutionize the way consumers socialize by offering better-for-you alternatives to alcohol and other vice products,” according to a press release . “Cann sits at the intersection of two powerful trends we’ve been monitoring at goop for some time: the ‘sober curious’ and ‘cannabis curious’ movements,” Gwyneth Paltrow — actress and founder & CEO of goop — shared in a press statement . “There’s no reason why alcohol should be so much easier to purchase than Cann, and...

Oct 29, 2020