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Bozoma Saint John

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How Bozoma Saint John Became A Business Boss And Stacked A $30 Million Net Worth

Bozoma Saint John may not be a household name for the average media consumer, though her contributions to the marketing industry have touched nearly every corner of the market. If you’ve ever used an Apple product , taken an Uber, drank a Pepsi, or binge-watched something on Netflix, you may have unknowingly been impacted by Saint John’s advertising techniques. The illustrious businesswoman has held numerous positions and developed something of a reputation for being poached by top brands in very brief intervals. Today, Bozoma Saint John has an estimated net worth of over $30 million, according to NetWealth , making her one of the most highly sought-after women in marketing. So, let’s explore what makes Bozoma Saint John so effective in her field, and unpack the many avenues she has utilized to exacerbate her tremendous wealth. Without any further preamble, let’s dive into the net worth and earnings of the respected executive, and dissect her business strategies. Who Is Bozoma Saint...

May 28, 2024

Chief Marketing Officer Bozoma Saint John Departs Netflix; Parting Was Reportedly 'Mutual and Amicable'

Bozoma Saint John is out at Netflix. Variety was the first outlet to break the exclusive story. According to their report, Saint John’s departure from the company was “mutual and amicable,” but it’s unclear where she’ll be going next. Saint John was the Chief Marketing Officer (CMO) at the streaming giant. “I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations,” Bozoma Saint John said in a statement to Variety. “It’s been a transformative two-year experience for which I will always be grateful.” Saint John will be replaced by Marian Lee, who was promoted to the CMO position after serving as the company’s vice president of marketing in the U.S. and Canada. “ Netflix is an incredible brand with the best content and creative teams in the world,” Lee said in the same statement. “I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global...

Bozoma Saint John Becomes Netflix's New Chief Marketing Officer

From her executive role at Apple Music to her CBO position at Uber, Bozoma Saint John has proven herself to be quite the marketing powerhouse. Now, after serving as Chief Marketing Officer at Endeavor since 2018, Saint John is heading to Netflix, as the company has just announced she has been named their new CMO. “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” she says in a statement.  “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.” #WATCHmework has taken on a whole new meaning…. I’m so honored, excited and ready!!! LET’S GO TEAM NETFLIX!!! I — Bozoma Saint John (@badassboz) June 30, 2020 A nearly 20-year veteran, Bozoma Saint John spent almost 10 years at PepsiCo, where she served as Head of Music and Entertainment Marketing up until she was personally recruited by Jimmy Iovine to become Head of Global...

Jun 30, 2020

11 Bossed Up Moms We Celebrate This Mother’s Day

Since forever, Black women have been working mothers. Although it’s no easy feat, these resilient moms—media moguls, dynamic businesswomen, brand influencers, politicians and the like—meet the challenge with grace and determination to balance both. In light of Mother’s Day on Sunday, scroll through these 11 bossed up ladies whose first and most important job is being their kids’ mom. Mellody Hobson Hobson is the co-CEO and President of Ariel Investments, one of the largest Black-owned investment firms. While running the corporation, the award-winning, high-powered businesswoman spends her time promoting financial literacy, scholastic achievement, and investor education while raising her daughter, Everest, alongside her husband and “Star Wars” filmmaker, George Lucas. Marsha St. Hubert As one of the senior vice presidents of marketing at Atlantic Records, St. Hubert deserves all the praise. She was named one of Billboard’s 2019 Women in Music...

May 8, 2020

Bozoma Saint John leaves Uber, will join Endeavor as CMO

Uber confirmed on Monday that Bozoma Saint John stepped away from her role as chief brand officer for the popular ride-sharing brand after about one year. Her next step will be as Chief Marketing Officer at Endeavor, where she will be able to use her knowledge and network connections within both the entertainment and marketing fields. Endeavor is a staple in the entertainment industry, and as CMO, Saint John will work across all of its portfolio companies, including IMG and WME. Saint John told TechCrunch that she wasn’t actively looking to leave Uber, but that Endeavor reached out with an opportunity she didn’t want to let slip by. “Sometimes people think [pop culture] is superficial,” she told Megan Rose Dickey . “These are where the stories that are being told are created. If we can help influence that, then that’s so much better for the entire narrative of what we need to get across.” Saint John joined Uber after her role as head of consumer marketing at Apple. “I want to thank...

Jun 12, 2018