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The North Face Becomes the First Big Brand to Answer NAACP's Call to 'Defund Facebook'

Civil rights groups have made a call to “defund Facebook ,” and The North Face has answered. On Friday, June 19, the major apparel brand announced that it will no longer buy Facebook ads in support of Black organizations, AdAge reports . “We’re In. We’re Out,” the brand tweeted in response to the NAACP’s statement on Facebook’s complacency “in the spread of misinformation, despite the irreversible damage to our democracy.” “This includes all Facebook owned properties,” they later added in a reply . We’re in. We’re Out @Facebook #StopHateForProfit Learn more: — The North Face (@thenorthface) June 19, 2020 Last week, civil rights groups launched the “StopHateforProfit” campaign , a call for major advertisers to “pause” Facebook ad campaigns during July. The movement is a response to the Mark Zuckerberg -led platform making little effort to reduce racist and violent content. The groups involved include the Anti-Defamation League, the...

Niki McGloster

Jun 22, 2020