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Kanye West's Yeezy Line With The Gap Could Net $1B In Sales Its First Year, Wells Fargo Predicts

Whatever your thoughts on the aesthetic of the Yeezy line, it has contributed to making rapper-turned-mogul Kanye West a billionaire. And if you believe the latest report from Wells Fargo, it’s going to make him even more. According to CNBC, Gap is partnering with West to release a form of the Yeezy line. And Wells Fargo says that the incremental sales of the line will net West close to $1 billion in sales in the first year alone. “Now that this catalyst is here, the majority of questions we are fielding regarding Gap is around how powerful this partnership with Yeezy could be — which is why we thought it would be helpful to put numbers behind the initiative,” Wells Fargo analyst Ike Boruchow wrote in a note to clients on Wednesday. Part of the bank’s projection has to do with the success of sales like the limited edition blue puffer jacket, which was on sale for a limited time. Even though it retailed for $200, it sold out pretty quickly. Today, the blue puffer jacket sells for...