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Bluejestic Aims to Be An 'Open Marketplace Like Amazon' For Minority-Owned Retailers

2020 and COVID-19 have brought on an unexpected wave of challenges for small businesses with shutdowns, social distancing rules, and other pandemic-related instances hitting companies hard. As more businesses adopt new ways to reach consumers, a new e-commerce marketplace has surfaced to help provide a larger platform for companies across various industries. Bluejestic — a Black-owned selling platform for small/mid-sized U.S., Caribbean, and Central American businesses — launched last month to give businesses the opportunity to showcase their retail products and expand their markets, Black News reports . “What we are doing is leveraging technology to create economic growth for businesses in the U.S as well as the Caribbean who are in a more dire need for a centralized marketplace,” Jude Plaisir, founder of Bluejestic, stated in a press release . “This is very much a mission-driven effort.” As we continue to feel the grueling effects of COVID-19, many businesses are still struggling...

Njera Perkins

Jul 27, 2020