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BLK, a dating site for Black singles, has announced a new campaign with rap legends Juvenile, Mannie Fresh, and Mia X. In a press release announcement, it was revealed that the “Vax That Thang Up” campaign will feature a reboot of the classic song, “Back That Thang Up,” with an important message about vaccination. “I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life not just for me but also for my family,” said Juvenile in the press release announcement about the new project. “We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.” BLK is hoping that the message of “everything is better when you’re vaccinated” — but most especially dating — comes across to their target demographic: young people. According to the press release announcement, people in the 18-to-29 age demographic are the least likely to get vaccinated against COVID-19,...
Jul 7, 2021
Black love is typically just seen through the lens of romance. But for BLK, their platform is created to be a loving space for the Black community, no matter their reason for joining. Of course, the Match Group extension, which launched in 2017, is primarily a place for Black singles to connect and potentially find a life partner, but BLK is also a hub for enlightening conversations around social issues and a space to reaffirm the Black American experience. Just in time for Valentine’s Day, BLK launched “Once You Go BLK” campaign, a celebration of the unlimited potential of Black love. The initiative showcases the journeys of BLK users and small business owners to acknowledge how real people date. “Once You Go BLK embraces the culture of the Black community, while also shedding light on important community topics from state violence to supporting Black-owned businesses,” said Jonathan Kirkland, Head of Marketing & Brand for BLK. “Our ambition for this campaign is to foster more...
Feb 14, 2021