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Black Youth

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Music Artists Team Up For Nationwide Campaign Championing Mental Health Awareness For Black Youth

Just ahead of Mental Health Awareness Month, some of today’s biggest music artists have teamed up to kick off a new nationwide campaign championing positive mental health for Black and brown youth. Sound It Out — created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations — is a national initiative that’s using the power and soul of music to help parents and guardians offer better support and resources to their middle school aged kids and help boost their emotional wellness. According to a press release, the new campaign features exclusive new music for an album and interviews from all participating recording artists, including KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. In addition to contributing music, all artists were able to participate in candid, intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, to assist in translating the kids’ emotions and experiences into their respective...

Njera Perkins

Apr 29, 2021

Goalsetter Founder Tanya Van Court Is Revolutionizing Financial Literacy For Black Kids And Families In America

Financial education in the Black community is often a concept that’s not grasped until adulthood. Even then, many young adults struggle to manage their personal finances because they’ve never received a solid foundation in saving and investing. When former Nickelodeon executive and Goalsetter founder Tanya Van Court set out to create her financial literacy platform, she understood that she had a higher calling to close the wealth gap between Black and brown families in America and educate Black youth all across the country. The idea for her revolutionary platform came from her then eight-year-old daughter who asked for enough money to start an investment account for her ninth birthday. Van Court knew that if she could combine her knack for understanding the language of kids as well as her personal connection to financial education, she could create something powerful to better equip Black America’s youth to take charge of their finances. “I didn’t want to be an entrepreneur. It’s...

Njera Perkins

Apr 26, 2021

Black and Brown Youth Use Web Development Program to Build Sites For Black-Owned Businesses

Today’s youth are getting more creative in the ways that they’re innovating technology to improve our society. According to The Seattle Medium, a group of young Black and brown high school students — alongside the city of Seattle’s Office of Economic Development (OED) and Urban League of Metropolitan Seattle — just recently launched a Youth Web Design Program to introduce them to the world of website design as a means to also help local small business owners. “The past year has brought unprecedented challenges to everyone in our city but it has been even more challenging for our Black and African American youth and small business owners, who have been disproportionately impacted by the economic downturn during COVID-19,” Seattle Mayor Jenny Durkan said to The Seattle Medium. “The Youth Web Design Program teaches Seattle’s BIPOC youth new skills while simultaneously providing assistance to Black owned businesses who need it most.” The idea behind the new program is to allow 16 high...

Njera Perkins

Mar 9, 2021

Nike, Goalsetter Announce $1M Partnership to Seed Savings Accounts For 10,000 Black Youth

Last summer, Nike Inc. announced several initiatives with Converse, Jordan Brand and Michael Jordan amounting to a $140 million commitment dedicated to addressing racial inequality and injustice in Black communities. As part of its Black Community Commitment fund, NIKE, Inc. has donated a total of $1 million to Black-owned youth financial literacy app Goalsetter — the platform’s largest corporate donation to date — which will be used to seed 10,000 savings accounts for Black children. “As part of Nike, Inc.’s Black Community Commitment, we are proud to announce our newest partner, Goalsetter,” says Craig Williams, President of Jordan Brand, in a press statement. “Their purpose to build financial literacy for Black families aligns with our goals – specifically focusing on economic empowerment to address racial inequality for Black Americans. Our partnership with Goalsetter is one way Nike, Jordan and Converse seek to transform how U.S. families, and in particular Black youth, access...

Njera Perkins

Feb 24, 2021

Neiman Marcus is on a Mission to Deliver Over $1M Toward the Advancement of Black Youth

Neiman Marcus has reaffirmed its commitment to Black youth, and has put their money where their proverbial mouth is to prove their commitment. In a press release, the luxury retailer has announced they’ve joined forces with the Boys & Girls Club of America for the next three years, so that the non-profit organization can continue its fundraising efforts in the stores throughout Black History Month. The ultimate goal, the company says, is to deliver more than $1 million toward the advancement of youth. With 4.6 million young people in Boys & Girls Clubs of America, 26 percent, or 1.1 million, are Black. Donations from the Neiman Marcus Group — the parent company of the store and its ancillary properties — ensure all youth, including Black youth, receive the knowledge, skills, and experiences to prepare them for school, work, and life. Donations are also used to advance young emerging scholars interested in STEM (science, technology, engineering, and mathematics). “Neiman Marcus Group...