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Black-Owned Directory Apps Gain Major Surge in Support During Protests

With the renewed interest in Black-owned businesses during protests for racial justice, apps that act as guides for such brands are getting a major boost. According to CNN , Google searches for Black-owned businesses saw a 300 percent spike in the first two days of June plus searches for Black-owned restaurants tripled. Due in part to general curiosity about minority-owned businesses, support has also grown because of the influx of resources circulating the internet. Google docs, Twitter threads, and Instagram infographics are now widely shared to identify where to spend your money. Also, apps that are hubs for this type of information are becoming a popular go-to. However, the co-founder of EatOkra, Anthony Edwards, hopes commitment to buying Black continues beyond the moment. “We’re hoping that, in retrospect, this moment will have felt like the tipping of the iceberg and not just a trend that quickly came and went,” said Edwards, whose app has seen increased traffic. Similarly,...

Niki McGloster

Jun 8, 2020