Entrepreneurs Erica Davis and Catherine Carter are reimagining the wine experience thanks to The Sip, a subscription service that helps users discover their palate and find which wines best suit their needs without spending a fortune. A shared struggle between the Oakland, CA natives inspired the launch of the company in 2020. On a getaway trip, Davis and Carter found it difficult to find new wine brands to discover. A light bulb then went off as the duo soon realized there was an untapped market. Therefore, they wanted to launch a company to make wine tasting more accessible. “The complexities often make the alcohol category feel exclusive and that’s something that we’re trying to democratize. Our goal and our mission is to make wine more approachable and accessible to the masses,” Davis told AfroTech exclusively.   She continued: “We know representation matters. When you are a Black woman and or a woman of color in this industry, you get pigeonholed into what they think you like....

Netflix’s new original movie “Uncorked” released over the weekend highlighting an industry many are unfamiliar with — the wine industry. The film followed the journey of main character Elijah as viewers witnessed his path to becoming a master wine sommelier. View this post on Instagram A post shared by Strong Black Lead (@strongblacklead) The film highlighted a huge cultural shock in the industry for African American consumers and called attention to the widely-untapped market. According to the Wine Market Council, African Americans make up about nine percent of wine drinkers in the U.S. and they make up an even smaller population in the U.S. that accounts for those knowledgeable of wine. It’s become increasingly challenging for people of color to break into the industry, especially women. “Women of color have more of a challenge—No.1 because nobody expects them to know much about wine,” Mac McDonald, president of the Association of African American Vintners (AAAV), told Forbes ....