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Black-Owned Distillery and Manufacturer Pivots from Producing Vodka to Hand Sanitizer

As the national shortage of vital supplies continues, companies are pivoting their products to contribute to COVID-19 relief efforts. According to BlackNews , Vanessa Braxton, founder of Black Momma Vodka , has decided to utilize the alcohol she has on hand to produce and distribute thousands of bottles of hand sanitizer. As the first Black woman to own and operate a nationally distributed vodka in the country, Braxton is using her company’s materials for the greater good. Black Enterprise shared a press release statement from Braxton: “We are changing with the times and we have to be ready to shift how we are serving our community and consumers in the midst of this crisis. If I didn’t own a distillery and manufacturing facility I would not have been able to pivot so quickly from producing vodka to making hand sanitizer. We are ready to evolve and reinvent our business to work with government agencies and hospitals, to protect those on the frontlines of fighting this pandemic.”...

Apr 20, 2020