E-commerce is the future of retail experiences around the world, and it’s a common trend that many businesses and platforms are starting to pick up on. The last year-plus in the pandemic has taught consumers a valuable lesson when it comes to online shopping and has birthed an era of mass conversion for businesses pivoting to the digital landscape. To celebrate Black-owned businesses, it’s only right that AfroTech spotlights the handful of apps and platforms that exist to show how technology can be a helpful tool in the e-commerce space. There are hundreds and thousands of Black-owned businesses waiting to be discovered online, so it’s up to these platforms to streamline connections between brands and their potential customers. If you’re not sure where to go to find new Black-owned businesses, check out these digital marketplaces that are making the discovery process a lot easier.