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Birdbox challenge

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YouTube Updates Policies Following #BirdBox Challenge

Things have gotten so bad with the #BirdBox Challenge that YouTube has updated its policies to explicitly prohibit pranks that could cause harm to people. “Content that encourages violence or dangerous activities that may result in serious physical harm, distress or death violates our harmful and dangerous policy, so we’re clarifying what this means for dangerous challenges and pranks,” a YouTube employee said in a blog post . “YouTube is home to many beloved viral challenges and pranks, but we need to make sure what’s funny doesn’t cross the line into also being harmful or dangerous.” In December, the #BirdBox Challenge went viral after the Netflix original of the same name was viewed by thousands of people. People have posted videos doing a range of activities while blindfolded including reenacting scenes from the movie and driving — which has obvious safety concerns. Netflix even stepped in to stop people from participating in the challenge. Can’t believe I have to say this, but:...

Arriana McLymore

Jan 16, 2019

Netflix Wants Fans To Stop Doing the #BirdBoxChallenge

It’s been over a week since the Netflix Original, Bird Box , gained popularity online. Fans have been doing the “Bird Box Challenge” — walking around aimlessly while wearing blindfolds — and it’s starting to get dangerous. Now, Netflix is asking its fans to stop.  People have posted videos doing a range of activities while blindfolded including reenacting scenes from the movie and driving — which has obvious safety concerns. Netflix issued a statement this week on the challenge: Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes. — Netflix (@netflix) January 2, 2019 This isn’t the first time a product or company has inspired a challenge or social media trend that turned dangerous. Last year’s Tide Pod Challenge went viral after YouTubers filmed themselves eating the product....

Arriana McLymore

Jan 3, 2019