Will Smith and his firm Dreamers VC have found their latest product to invest in.

According to a press release, the VC fund participated in a $4 million funding round for Better & Better — a wellness startup. The round was led by Fifth Quarter Ventures (FQV) and included Azure Capital, Alpaca Ventures, and more.

The New York-based company aims to innovate within the oral healthcare industry in a way that betters its customers’ health and the Earth, which is how they pulled Dreamers VC in to back their mission.

“We invested in Better & Better due to the brand’s focus on social good and ethos of making better habits for everyone, that are better for the planet as well,” Will Smith and Keisuke Honda’s Dreamer’s Fund stated, according to the press release. “The brand’s innovative and unique product lineup has the potential to revolutionize personal health through existing habits, making healthier living easy. We look forward to continuing to work closely as Better & Better evolves and introduces new products, while forging a new path for wellness.”

Better & Better

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