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SolaWave, a Black and LGBT-owned skincare line, has announced its new philanthropic efforts in celebration of both Pride Month and Juneteenth. In a press release, the Los Angeles-based company announced that it was partnering with The Lavender Rights Project, Black & Pink National, and The Transgender District to raise money for these organizations. Their fundraising efforts will total $50,000. “As an LBGTQ+ and Black-owned company, the month of June holds a deeply personal significance to our team,” said SolaWave co-founder Fatima Loeliger in the press release. “Philanthropy is a pillar of our brand and we are excited to give back in a meaningful way. We have a unique platform, and we want to use it to make a difference for our communities, both this month and year-round.” To commemorate the occasion, the company is offering a limited edition of its signature Advanced Skincare Wand in a color that pays tribute to the original colors of the gay pride flag. $15 from the sale of each...
Jun 2, 2021
SheaMoisture is continuing its long-standing commitment to Black women and the beauty community with the launch of a bold new campaign. Today, the pioneering beauty brand unveiled its It Comes Naturally campaign — a new brand initiative intentionally created by a powerhouse team of Black artists and multicultural creative partners that highlights the unapologetic beauty and resilience of Black women. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) The campaign — which coincides with the brand’s community investment program — arrives amid the global social justice movement with a forward-looking outlook on celebrating Black identity. Each of the six Black women artists commissioned for this campaign — including Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega — were recruited to help mold a distinctive and revolutionary campaign to revitalize the stories, legacy, and heritage written by Black women over several...
Oct 12, 2020
Celebrities are no strangers to the beauty world, and now singer-songwriter Alicia Keys is stepping into the ring to launch her own lifestyle cosmetics brand through a venture with e.l.f., Allure reports . Keys — known for her natural make-up free looks — credits her new beauty line to wanting her fans to embrace their natural beauty. According to ELLE, her decision to create this brand is “the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.” While it is not to be mistaken for a collaboration, the beauty brand will launch under the e.l.f. Beauty portfolio, which acquired W3LL People earlier this year, according to Refinery29 . “We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible, but infuses it with an even deeper dimension,” said e.l.f.’s chairman and CEO, Tarang Amin, in a press statement . “As a brand builder, I’m excited and very...
Aug 6, 2020