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Story Angles That Get Your Brand the Media Attention it Needs

With a track record of turning $1,000 into a billion-dollar business and investing in over 80 businesses to date, Shark Tank Investor Barbara Corcoran knows more than a thing or two about what it takes to increase brand awareness and reach a wider audience. It may be helpful for entrepreneurs and industry experts to take note when Corcoran tweets, “The most effective way to build a brand is not by spending $$$ in advertising, but by finding a clever way to keep your name in the press.”   The most effective way to build a brand is not by spending $$$ in advertising, but by finding a clever way to keep your name in the press. — Barbara Corcoran (@BarbaraCorcoran) July 4, 2016 Here are six story angles to help you pitch media and get free press for your business: Newsjacking In the media world “newsjacking,” a term coined by David Meerman Scott, is the art and science of injecting your thoughts into a breaking news story so you and your ideas get noticed. In 2019, the release of...

Kandia Johnson

Jan 6, 2020