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Savage X Fenty Unveils AR Technology To Help Customers Get The Best Fit

We’ve all experienced the inevitable hassle of trying to find our right size while shopping for clothes — especially for bras — but who other than Rihanna to swoop in and save the day. The singer is coming to the rescue, and the “S” on her chest stands for Savage X Fenty. With the lingerie brand’s first-ever brick-and-mortar store now opened in Las Vegas, the store also debuted its augmented reality (AR) technology from apparel matching platform Fit:Match, according to Adweek. “We’re extremely pleased to partner with Fit:Match to lead innovation in the shopping experience and eliminate the fit question for our Savage X Fenty customers,” co-presidents Christiane Pendarvis and Natalie Guzman shared in a statement.

Ngozi Nwanji

Jan 26, 2022

Yes, Digital Fashion Through AR & VR Is A Thing — Plus, It's Been Worn By Doja Cat, Lil Nas X & More

Time and time again it’s been clear that Black artists are often the trendsetters of the music industry. Just as fast as trends move, so does technology and these superstars are always one step ahead in the gear that they rock. One of the latest fads is digital fashion through augmented reality (AR) and virtual reality (VR) technology, according to Input.

Ngozi Nwanji

Jan 21, 2022