Several Marketing-Technology firms have decided to take practical steps toward empowering Black entrepreneurs. Executives from Amplitude, Branch, Braze, mParticle, and Radar have joined forces to offer their technologies free-of-charge to Black-founded businesses that have bootstrapped or raised less than $30 million in VC funding, and employ less than 150 people. Will Crocker, VP, Customer and Partner Marketing at Braze told MarTech Today that mParticle’s CEO Michael Katz reached out to him with the idea in early June 2020. “We wanted to figure out what we could do within our expertise to give back to the larger community,” Crocker told MarTech Today. “Our mission is to create an eco-system that provides technology to empower these Black entrepreneurs, and we just want to level the playing field.” In their announcement on Braze’s website, Myles Kleeger, the President & Chief Customer Officer at Braze said: “Before Braze can make an impact on the world, we have to first start by...