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When Amazon began opening its Go stores, the company’s main point of differentiation was that they were a “cashless” convenience store. Customers entered Amazon Go stores by scanning the app, which is linked to a credit card or Amazon account. To check out, customers just rang up their own items. The company had big plans to open up 3,000 locations by 2021 , but recently faced complications. Earlier this year, major cities like Philadelphia and New York began banning cashless stores. Although an Amazon spokesperson tried swaying Philadelphia’s decision by saying a Go store wouldn’t open there if the bill went through, Philadelphia passed it anyway . Now, Amazon has opened its first Go store in New York City — and they’re taking cash. Customers using cash are swiped in by an Amazon employee, who scans items with a mobile device to check them out, Business Insider reported . However, there’s still no cash registers inside the store. Bans over cashless stores may seem frivolous, but...
The fight against cashless stores has been on the rise as cities like Philadelphia pass legislation to ban them. The push to ban cashless stores is a problem for Amazon Go locations, which are centered around having no cashiers or checkout lines. An Amazon spokesperson reportedly tried swaying Philadelphia’s decision by saying a Go store wouldn’t open there if the bill passed. Obviously, the tactic didn’t work. Now, it seems Amazon executives are aware they’re fighting a losing battle. According to CNBC , Steve Kessel, Amazon’s senior vice president of physical stores, told employees that the company is planning “additional payment mechanisms” at its Go stores. The outlet reported that was in response to a question about how Amazon plans to address “discrimination and elitism” within its stores. Supporters of cashless stores have argued that it’s just modernization. However, cashless bans aren’t making stores only accept cash. All they’re doing is making sure everyone has the option...
Amazon may shake up the brick-and-mortar store industry once again by opening 3,000 cashier-less Go locations by 2021, according to Bloomberg. The company’s aggressive plan puts convenience store giants like 7-Eleven and CVS at risk. The plan is in line with Amazon’s 2016 buying of Whole Foods in 2017. Since purchasing Whole Foods for $13.7 billion, Amazon has implemented a grocery delivery service in the stores for Amazon Prime users in an effort to target competitors like Instacart. Amazon opened its first Go store in Seattle in 2016. The company has since opened another store in the city and in Chicago. More Amazon Go stores are also slated to open in San Francisco and Chicago by the end of this year and into early 2019.