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Aliyah Boston
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A groundbreaking deal has been struck that will feature college athletes on trading cards and collectibles. According to a press release, Fanatics Collectibles and Topps will launch physical and digital trading cards representing over 100 universities throughout the nation. The deal, which goes into effect beginning in 2023, will involve exclusive and non-exclusive co-branded trading card products and extend to former athletes playing in the NFL, NBA, and MLB “This collection is the first offering of officially licensed collegiate cards featuring current athlete NIL rights. We’re thrilled at the opportunity to launch these comprehensive programs that combine premier student-athletes and elite institutions to create a best-in-class collegiate trading card product for fans and collectors,” said Dave Leiner, Topps Global Vice President and General Manager, according to a press release.
Ahead of March Madness, three athletes have secured their own name, image, and likeness deals (NIL). On3 reports audio equipment company Bose has signed three college basketball athletes — University of South Carolina forward Aliyah Boston, Duke University forward Wendell Moore, and Gonzaga center Chet Holmgren. View this post on Instagram A post shared by Aliyah A. Boston (@aliyah.boston) To level up their training and help them stay in the zone, the chosen athletes will receive its QuietComfort 45 noise-canceling headphones. Bose’s recent commitment to athletes is an extension of NIL deals launched in December of 2021 pinpointing football college talent including Oregon quarterback Anthony Brown, Ohio State Buckeyes C.J. Stroud, and Alabama wide receiver Jameson Williams, Boardroom reports. “As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet...