Florida athletes can expect to receive support off the playing field through a new partnership with MarketPryce and Rising Spear. According to a press release MarketPryce and Rising Spear have launched a name, image, and likeness (NIL) initiative to support student-athletes attending Florida State University. “Rising Spear’s commitment to the State of Florida is to provide all student-athletes with access to the MarketPryce platform at no cost and to ensure that 100% of the funds generated through this partnership go to Rising Spear athletes,” said co-founder of Rising Spear and former treasurer of the Seminole Boosters Executive Board Alan Flaumenhaft in a press release, according to Tallahassee Democrat.