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Africa’s budding music scene has garnered attention from companies and labels all over for the past few years, making it a major global player. Now Apple Music is stepping up to create a dedicated platform to pay homage to its roots. Isgubhu — which is a Zulu word meaning “beat” — is Apple Music’s exclusive destination for all things dedicated to African Dance and Electro music, including subgenres like Gqom, Amapiano, Kwaito, Mzansi House, Deep House and Shangaan Electro. According to a press release, the new platform aims to honor an evergreen set of genres and artists who have been pivotal in shaping the Dance and Electronic scene around the world like South African artists Black Coffee and DJ Lag, Kenyan producers Euggy and Slikback, prolific Ugandan group Nihiloxica. “Apple Music has been a long term supporter of the incredible DJs, artists and producers within the Dance and Electronic music community in Africa and we’re very excited about the launch of Isgubhu,” said Stephen...
African artists are quickly taking over in the music industry and setting trends while doing so. For the first time in Billboard Magazine’s history, three Nigerian music artists grace the cover of the first issue ever devoted to the entire continent of Africa. "This isn't a fad": Three of Africa's biggest stars on making the industry come to them. Read the full cover story: https://t.co/cRopO2Jj0w pic.twitter.com/RGIXCYJukd — billboard (@billboard) May 21, 2020 Nigerian artists Davido, Tiwa Savage, and Mr Eazi are the subject of Billboard’s latest cover story, “Africa Now,” titled “This Isn’t a Fad: Three of Africa’s Biggest Stars on Making the Industry Come to Them,” that states “the next musical revolution is brewing in Africa.” According to Okay Africa , Gail Mitchell — writer of the story — included interviews from each artist, which were conducted on a video conference call. The featured story detailed topics tackled by each artist including life under quarantine — where Davido...