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After Black Media Companies Applied Pressure on GM For a Week, the Motor Company is Devoting More Ad Dollars to Them

Mary Barra, the CEO of General Motors (GM), is under fire after the leaders of several Black-owned media companies accused her of racism for refusing to meet with them. The leaders blasted Barra in a full page advertisement in the Detroit Free Press on Sunday, the outlet reported, which included an open letter that said she has refused to meet with them “consistently, over time and after multiple requests.” The ad was signed by the heads of seven Black-owned media companies, including Ice Cube, founder of Cubevision; Byron Allen, head of Allen Media Group; and former NBA player Ulysses Bridgeman, owner of Ebony and Jet magazines. The leaders originally demanded an hour-long Zoom meeting with Barra and GM executives in the ad and asked that GM allocate at least 5 percent of its ad budget to Black-owned media companies. The group said they would like to see Barra’s resignation if these demands weren’t met. “You stand on stage, after the death of George Floyd, saying, ‘Black Lives...

Michelai Graham

Apr 2, 2021

Serena Williams, Secret Deodorant Launch 'Not The First' Campaign

Sports icon Serena Williams is not the first Black woman to experience discrimination, but her latest campaign in partnership with Secret Deodorant is striving to ensure she’s the last of her generation. In the new ad called “Not The First,” the 23-time Grand Slam title holder and personal care brand champion gender equality while celebrating strong, trailblazing women. The direct message? The road to equality takes more than a list of “firsts.”   View this post on Instagram   A post shared by Secret Deodorant (@secretdeodorant) on Mar 3, 2020 at 11:19am PST Just in time for International Women’s Day (Mar. 8), Williams and Secret emphasize that the current league of female athletes breaking records will no longer be a novelty in sports but belong just as much as their male counterparts. “I’m not the first to win a Grand Slam tournament,” Williams said. “I’m not the first to start a clothing line.” Olympic gold medalist, Swin Cash, joins Williams in the one-minute commercial to echo...

Niki McGloster

Mar 6, 2020