Showing 1 results for:

ad agency

by Topic

All results

NBA Hall of Famer Shaquille O'Neal Invests in and Co-Launches Diversity-Led Ad Agency

Basketball Hall of Famer and current TNT commentator Shaquille O’Neal is diving into the world of advertising with his latest move to invest in and launch his own diversity-led ad agency. According to The Wall Street Journal, founding partner O’Neal — alongside co-founder and chief executive Omid Farhang — will be working with marketers behind the scenes for their Atlanta-based agency called The Majority Agency to focus on serving up talent of diverse backgrounds. News of this agency arrives just as Madison Avenue is battling a history of inequity amid a nationwide social reckoning calling for larger corporations to increase diversity across the board for their ranks and teams. “Most agencies still struggle to meet a 25% diversity target,” Mr. O’Neal shared with WSJ. “We want to flip that diversity ratio to turn the minority into the majority.” Proudly introducing @MajorityAgency , a creative shop in partnership with @SHAQ , built on the thesis that diversity is the ultimate...

Njera Perkins

Mar 4, 2021