Basketball Hall of Famer and current TNT commentator Shaquille O’Neal is diving into the world of advertising with his latest move to invest in and launch his own diversity-led ad agency. According to The Wall Street Journal, founding partner O’Neal — alongside co-founder and chief executive Omid Farhang — will be working with marketers behind the scenes for their Atlanta-based agency called The Majority Agency to focus on serving up talent of diverse backgrounds. News of this agency arrives just as Madison Avenue is battling a history of inequity amid a nationwide social reckoning calling for larger corporations to increase diversity across the board for their ranks and teams. “Most agencies still struggle to meet a 25% diversity target,” Mr. O’Neal shared with WSJ. “We want to flip that diversity ratio to turn the minority into the majority.” Proudly introducing @MajorityAgency , a creative shop in partnership with @SHAQ , built on the thesis that diversity is the ultimate...