Outside of being a music icon, Tionne ‘T-Boz’ Watkins is in the CBD industry. While the market is booming, the TLC member specifically ventured into it to help people heal.
During her adolescence, Watkins was diagnosed with sickle cell anemia, an inherited blood disorder that affects red blood cells. After her initial apprehension about using CBD, she found it was the answer to alleviate her pain and symptoms of the incurable disease.
“I was able to make it through four tours without getting sick,” Watkins told ESSENCE. “And everybody who’s been on tour with TLC knows that’s astronomical for me, honey, because I am known for messing up a tour.”
Watkins went on to conduct her own research, which led to her CBD-based wellness line TLCBD. Launched in 2019, “the products are created from effective, natural ingredients and blended to enhance innate synergies between the botanicals and phytocannabinoids, or the naturally-occurring compound found in the cannabis plant,” according to the outlet.
“I’m excited to have partnered with some of the top female experts in the CBD & health field to create TLCBD,” Watkins said in a statement at the time of the launch. “I was inspired to create this product line based on my own success story with CBD-rich extract. I realized what a positive impact it had on my life and I wanted to bring that to my fans and the world. TLCBD products not only help people look good, but feel good too,” said Tionne Watkins, musician and beauty line owner. “The vision of my TLCBD line is to help people own their wellness. I want people to feel good from the inside out.”
An avid user of her own CBD line, Watkins uses the wellness products on a daily basis — especially its Jump For Joy Pain Relief Balm for her inflamed joints.
“When I’m sick, I use it three times a day,” she told the outlet. “It works. I’m not one of those celebs that will take the money and just do an ad for something without knowing if it [a product is legitimate]. It works, and more people need to know about the power of CBD.”
According to the brand’s website, a portion of profits from the brand are given to the Sickle Cell Foundation Support Group Inc.