Rapper Swae Lee is taking charge in the metaverse under a new leadership role.

The five-time Grammy Award nominee has been appointed as the Chief Entertainment Officer (CEO) of SYN CITY, a “mafia metaverse” blockchain platform, CoinQuora reports.

Swae Lee’s appointment is set to spearhead a trailblazing merge of metaverse gaming, NFTs, and music.

Swae Lee's CEO Duties

According to the outlet, the Rae Sremmurd member will hone in on his music background by overseeing day-to-day operations in entertainment marketing, music, non-fungible tokens, eSports, A-List KOLs and music tech software. He will also work to build strategic partnerships in the sports industry.

SYN CITY's Mission

SYN City is shifting into gear to be a force in crypto gaming with a team filled with veterans from top companies including Disney, Ubisoft, Roblox, EA, and Gameloft. Plus, it’s said to have an aggregated user base of over 160 million users across social platforms. The platform plans to further create a unique experience for its gamers and co-founder Roy Liu believes Swae Lee is the perfect man for the job.

“We are only at the beginning. Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok, and more. We needed real expertise in these fields to help SYN CITY surpass the next level. Swae Lee checks all the right boxes across the board,” Liu shared.


According to a press release, SYN CITY has introduced a unique governance system, Mafia-as-a-DAO (MaaD), that incentivizes every player and allows them to join or create their syndicates. The first-of-its-kind game is free-to-play and play-to-earn.

SYN CITY is backed by Twitch co-founder Justin Kan and Robin Chan’s Goat Capital, who led an $8 million funding round for the platform before its launch. Fellow participants in the round included Spartan Group, Hack VC, A&T Capital, Animoca Brands, and more.