If you’re looking to fund your business, then you’ve likely considered pitching your idea to a group of investors. The key to successfully pitching your idea is having a compelling pitch and delivering it in an equally compelling way. Here, we will show you the important steps to creating a winning pitch, from conception to delivery.
HOW TO SUCCESSFULLY PITCH YOUR BUSINESS IDEA TO INVESTORS
HONE YOUR PITCH
The first step to pitching your business idea to investors is perfecting it. To do this, ask yourself key questions. Can you make your point persuasively in a matter of seconds? The succinctness of your pitch is crucial because you’ll only have a few seconds to deliver it. Is your pitch specifically tailored to the needs and motivations of potential investors? Think of investors as people looking to hire someone or something to solve a problem they have.
CREATE A POWERFUL PRESENTATION
Once you’ve perfected your pitch, it’s time to come up with a powerful way to deliver it. You’ll need presentation software to show visuals of your product. It’s also helpful to have an up-to-date rendering of your product using tools like InVision, Marvel, or RedPen. If you’re pitching a physical product that’s still in the design phase, you can hire someone to create a 3D rendering for you. To boost your pitch, you can also include an explainer video that shows how your product solves a problem your audience is having.
GET SOCIAL PROOF
Having people speak well about your product is a great way to build trust with potential investors. Testimonials and reviews show investors that there’s actually a need for your solution. If you already have customers, get them to fill out a survey about their experience. If not, gather a group of friends and coworkers to try out your service and give feedback.
Now that you have the main components of a solid pitch, it’s time to get in front of your audience. Be sure to prepare for objections and tough questions. And rehearse until you’ve gained enough confidence to go out there and kill it.