After losing millions of dollars and users within the past year, SnapChat has launched original shows within the app to reverse its downward spiral.
The company lost 3 million daily users last quarter and plans to use the shows gain back its popularity.
The Originals will appear up in SnapChat’s Discover page, which have a tab dedicated for the shows. Some of the SnapChat Originals have been produced by the makers of “Keeping Up With The Kardashians” and “Friday Night Lights.”
SnapChat already has a docuseries centered around viral star Bhad Bhabie, a.k.a. the “cash me outside” girl, a RomCom and a few drama for users to enjoy.
The company is also offering an augmented reality feature that lets users experience scenes from the Originals and set them to friends.
SnapChat lost $353 million last quarter and will use advertisements in the shows to increase its cash flows. Each show will have two to three, six-second non-skippable commercials sold by SnapChat, the show’s producers or a mixture of both.
SnapChat’s move comes after unsuccessful attempts from Facebook and Instagram to offer original content. If the company does not find a way to bring its users back to the app and monetize on its original series, then the company may face a similar fate.