Arguably a match made in heaven, Sloane Stephens will be joining forces with wearable wellness brand WHOOP, making the star athlete the first Women’s Tennis Association (WTA) player to partner with the company.
“This partnership with WHOOP makes perfect sense for me because it’s a brand that has become absolutely integral to my training routine,” Sloane Stephens told Boardroom. “As an athlete, I’ve had the opportunity to learn from incredible trainers and doctors over the years, but never have I had access to this amount of physiological insight on my phone.”
Before the partnership, the US Open champion was already an avid consumer of WHOOP, as she used their band during the 2021 season to keep a record of data and feedback to gauge her recovery, sleep, and training, according to Boardroom. Now, Sloane Stephens will have an audience as she showcases the wellness brand on social media, real-life activations, and through cross-platform content.
More recently, the tennis star also became a founding member of WHOOP’s Women’s Sports Collective which was created to encourage current research, examine upcoming product features, advocate for women’s health and fitness, and to bring attention to research and education disparities within womens’ performance.
WHOOP Takeover: Women's Sports Industry
WHOOP’s latest partnership is their latest victorious move to take over the sports industry. Before Stephens, the wellness brand reached a multi-year deal with the WTA, becoming its first official fitness wearable technology approved for in-match use last month. The brand is also the official recovery wearable technology for the NFL Players Association, LPGA Tour, and Crossfit.
With Stephens lending a helping hand, WHOOP plans to revolutionize women’s sports through technological and physiological advancements, which have proven very beneficial.
“We’ll be able to provide viewers at home with physiological insights about these world-class athletes,” said Will Ahmed, WHOOP’s founder and CEO, according to Boardroom.
Beginning next year, WTA players can expect WHOOP’s 4.0 product to collect heart rate measurements, measure skin temperatures and blood oxygen levels in real-time alongside providing a highly-skilled fitness and sleep coach.