Make room for a sports icon!
“NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports,” Williams shared in a statement. “I’m excited to start working alongside Nicolas and the team because they understand the relationship between athletes and fans unlike anyone else in the category, and I believe Sorare will be setting the culture and tone of the future of sports entertainment.”
Serena Williams' New Role
Building up brands especially ones tied to sports is familiar territory for Williams. Under her new role, she is set to help in “developing Sorare’s relationship with athletes around the world, advising on Sorare’s strategies to expand into new sports categories, including women’s sports, as well as future impact initiatives for making Web3 more inclusive and diverse.”
To continue being a leader at the intersection of fantasy sports and NFTs required exceptional expertise. Therefore, Sorare selected the versatile legend to play a part in how the company plans to revolutionize sports entertainment.
“Serena Williams is among the most important figures in sports and culture, who has redefined the modern athlete and entrepreneur, including her unprecedented early stage investing successes,” said Nicolas Julia, CEO at Sorare. “The strategic counsel that Serena will bring in building one of the most iconic sports entertainment brands is invaluable. I’m thrilled to have her join the team. Together, we’ll forge new ways for fans to engage with their favorite athletes.”