It’s officially Pride Month and Lyft is celebrating by making its app more inclusive to the LGBTQ community. The company recently announced in a blog post that it is expanding its list of pronouns to include transgender and non-binary riders.
“We are proud to launch a Pride campaign centred around advocating for transgender and non-binary inclusion and equality, including name change support and preferred pronouns in-app,” Lyft said on its blog.
Users can update their pronouns with a few easy steps. Select Menu, then View Profile, then tap Personal info, select your pronoun, and save the updated information. The app gives riders five options which allow users to not to specify their pronouns and flag when they do not see their pronouns listed.
The update is available for users in the U.S. and Canada and was developed out of a partnership with Pride Toronto. Lyft is also partnering with Casey House, Canada’s first and only stand-alone hospital for people with HIV/AIDS. Lyft will donate $1 for every ride taken using its promotional code during Pride Month.
Lyft is also providing resources for drivers who are transitioning. The company will provide tools from The 519, a charity and City of Toronto agency dedicated to helping LGBTQ communities.
Lyft has had national partnerships with American organizations for years. Since 2017, the company has worked with the National Center for Transgender Equality (NCTE) to provide free resources in support of its transgender drivers. Lyft also provides $200 financial support for name change fees, executed in partnership with NCTE.
Lyft has also raised $3 million since 2017 for the Human Rights Campaign to help the LGBTQ community.
“As a company, Lyft places an emphasis on upholding an inclusive and diverse environment – whether it’s during a ride or at a Driver Hub,” Lyft said.