Rich Paul is bringing his business expertise to one of the leading global entertainment companies.

The Klutch Sports Group founder and CEO has been appointed to Live Nation Entertainment’s Board of Directors, according to a press release, joining other familiar faces like Maverick Carter and Jimmy Iovine.

“Live Nation’s artist-centric approach to business makes this a really natural fit for me,” Paul said in a press release. “Going to an event live is one of the most powerful ways to experience sports and music, and I look forward to contributing to the company and the industry in this new way.”

Along with Live Nation, Paul serves on the board of United Talent Agency (UTA), where he is the Head of Sports. According to Forbes, the appointment made him the first African American to be a UTA board member.

“Rich brings a valuable perspective from sports, business, entertainment and more,” said Greg Maffei, Chairman of the Live Nation Board of Directors. “We’re fortunate to welcome him as a new addition to our board.”

Michael Rapino, President and CEO of Live Nation Entertainment, also chimed in with a statement:

“Rich understands what it takes to help talent develop a long and successful career. His input will be a great addition as we continue driving more value for artists and their fans through live shows.” 

Paul is known for representing top athletes including LeBron James.

As previously shared by AfroTech, prior to founding Klutch Sports Group, he resold vintage jerseys to earn income after receiving his high school diploma. Now, Paul has turned Klutch Sports Group into a sought-after company that has around 120 clients, per Forbes.

“Now part of United Talent Agency (UTA), Klutch has experienced a meteoric rise under the leadership of NBA agent Rich Paul,” the outlet wrote. “The agency represents some of the NBA’s biggest names, including LeBron James and Anthony Davis, and has added a football division that represented two of the first three players picked in the 2020 NFL draft, plus two of the first seven picks in 2022.”