Long-time collaborators Pharrell and Pusha T have decided to bottle what fueled their hustle in the music business.
In partnership with Italian coffee roaster Lavazza, the two have launched “Grindin’ Coffee,” drawing inspiration from the synonymous track that was featured on Pusha T’s debut album alongside his brother Malice. Pusha T and Malice make up the group known as Clipse, produced by The Neptunes, the production duo of Pharrell Williams and Chad Hugo.
The Inspiration
Grindin’ Coffee was initially soft-launched during Tyler, The Creator’s Camp Flog Gnaw Carnival in 2024, according to an interview with GQ.
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“I wasn’t always a big coffee drinker, but in the process of making ‘It’s Almost Dry’ during COVID – that was the album that I split with Pharrell and Kanye. During Pharrell’s portion, we would lock in in Miami, and we both wake up super early,” Pusha T recalled in an interview with GQ. “And with that being the case, that’d be the first thing we’d do. We’d wake up, we’d run to the studio and throw on the black coffee or the strongest pod and really just go crazy with the music for the next seven hours. We were on a health kick as well. We kept it strictly black coffee, and then we would go on a bike ride for 20 miles, but it was all centered around what we had to do.”
He added, “Fast-forward to Camp Flog Gnaw, where we set up [Grindin’ Coffee] pop-ups for the past two years at Camp, inside and offsite. I wasn’t even performing there. I was just selling the coffee. The lines were crazy. The Carhartt merch was going crazy. While we were doing that, Pharrell ran across a partner in Lavazza, which is, of course, this 130-year-strong Italian coffee brand. When they heard the way in which we were attacking the coffee space, they were like, ‘Man, we want a whole category of this.’ And Grindin’ Coffee was born.”
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The official brand announcement comes just one day after the conclusion of the 2026 US Open, where Lavazza has served as the Official Coffee of the US Open for over a decade, per its website.
What Blends Are Available?
Currently, Grindin’ Coffee offers a Medium Roast, 100% Arabica sourced from South America, with notes of bittersweet chocolate, caramel, and roasted hazelnut. The brand’s dark roast is an Arabica and Robusta blend sourced from Central and South America and Southeast Asia, with notes of cocoa, caramel, and warm spices, and a subtly woody depth.
