Pharrell Williams has been named the newest men’s creative director of Louis Vuitton.

The award-winning producer and creative made it official in a post shared across social platforms.


View this post on Instagram


A post shared by Louis Vuitton (@louisvuitton)

The title was previously held by the late Virgil Abloh, who became the first Black designer to be positioned as a creative director at the company, before his passing in 2021 from cancer.

Williams will take on the torch in already familiar territory, having already collaborated with the brand in 2004 and 2008 with his “1.1 millionaires” glasses. USA Today reports Abloh had pulled the eyewear for his very first collection with the luxury fashion house.


View this post on Instagram


A post shared by @virgilabloh

According to a statement, Louis Vuitton was drawn to Williams for his creative endeavors in music, art, and fashion, which has placed him as a global icon for over two decades.

“The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship,” the statement read.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” said Pietro Beccari, Louis Vuitton’s Chairman and CEO, in a statement.

Williams’ first collection with the luxury brand is slated to be revealed in June during Men’s Fashion Week in Paris.

Williams’ work in fashion extends to the streetwear brand Human Made, created in partnership with Japanese designer Nigo in 2010. The pair are also co-founders of the Billionaire Boys Club, created in 2005, which spawned the following:

  • Ice Cream
  • Bee Line
  • Billionaire Girls Club