Former Boston Celtics legend Paul Pierce is getting into the cannabis business. This week he announced the launch of Vesper, a new luxury vape pen line via Twitter.

Vape Vesper aims to blend beauty and technology through revolutionary design appealing to “the most sophisticated smokers,” according to the site.

The retired NBA player is the founder and CEO of Vesper working alongside serial entrepreneur Elliot Mermel.

“Beyond his wealth of knowledge, Paul brings to the Vesper team a unique vision accompanied by limitless experience in execution, communication, management, and deal-making,” the site says.

Pierce joins former Golden State Warrior Al Harrington who launched a line of vape pens and CBD products as well as retired player Clifford Robinson—also known as  Uncle Spliffy—who opened a dispensary last year.