A limited-edition bottle of D’USSÉ sold for $52,500 in an auction over the weekend. What contributed to this hefty price tag? According to a press release, the one-of-a-kind 1969 Anniversaire Limited Edition “Bottle No. 1” has 24 karat gold leaf wrapping on the neck, the signature Le Croix de Lorraine symbol on its side, and an engraved signature from part owner Shawn “JAY-Z” Carter. However, Bottle No. 1 is the only bottle a part of the collection with his signature.
On top of that, this ultra rare Grande Champagne Cognac comes housed in a diamond-shaped crystal bottle.
The bottle was available for bidding— courtesy of Carter and D’USSÉ Cognac— at an exclusive Sotheby’s auction along with other uniquely labelled bottles as a part of their biggest ever whisky auction in New York.
The sale marks the first time ever that a bottle of D’USSÉ Cognac has been sold at an auction, according to a press release.
The proceeds of the sale will benefit the Shawn Carter Foundation to directly support the professional development and entrepreneurship workshops designed for college alumni.
The remaining bottles in the limited collection will be available for a suggested retail price of $12,000 in key cities across the U.S.
There were only 50 bottles made to celebrate Jay-Z’s 50th birthday.
For more information on Bottle No. 1, click here.