Cleveland Browns WR Odell Beckham Jr. is dipping his hand into the gaming world with a new collaboration by way of Xbox.
After tearing his ACL back in October, the NFL superstar has focused his time on partnering with Xbox for a new sneaker and controller collaboration inspired by their global Power Your Dreams campaign.
— B/R Kicks (@brkicks) December 7, 2020
According to an announcement from Xbox, the newly-launched campaign is a nod to the dreaming aspect of gaming culture. For OBJ’s collaboration, the gaming company debuted a “Dream Kit” inclusive of a custom pair of Nike Air Force 1 sneakers and designs for a wireless controller all fitting to his dreams (literally).
The announcement also shared the design behind OBJ’s custom Xbox controller and the inside of his custom AF1 shoes were both “inspired by the blazing stars from his dream,” which were featured as part of the “Made From Dreams” content series for Xbox’s new campaign.
Xbox first introduced the Xbox Series X and Power Your Dreams campaign one year ago, and now they’re continuing with a content series that illustrates what could happen if the gaming console could actually power gamers’ dreams.
To bring the idea to life, Xbox reportedly partnered with world-renowned artists and creators, who took inspiration from its “dream data” for what they call the “Made from Dreams” content series.
When we say Power Your Dreams, we mean it.
— Xbox (@Xbox) December 7, 2020
By using the most advanced dream recording technology, Xbox shares that dream scientists then conducted lucid dreaming experiments to both capture and decode the real dreams of gamers after they experienced playing with the Xbox Series X.
Xbox is giving fans a chance to win a pair of OBJ’s custom sneakers and wireless controller by retweeting the Xbox sweepstakes tweet starting this Friday, Dec. 11 through Thursday, Dec. 24.
For more information about the Power Your Dreams campaign and the “Made From Dreams” content series, click here.