The reported first Black-owned ultrasound studio in Downtown Greensboro, NC, is officially in business.

Courtney Hall has opened Bump Baby Bliss, “a one-stop shop for doula, counseling, and ultrasound services,” reports WFMY-2 News, an affiliate of CBS in Greensboro. Supporting women for their pre- and postpartum needs, Hall is dedicated to increasing the number of healthy pregnancies.

“My goal is to advocate and get women to understand their rights and feel comfortable and confident in asking the right questions about their bodies, even when the small things don’t feel right,” Hall told the outlet.

According to a study from the Centers for Disease Control and Prevention (CDC), 20% of women reported mistreatment while receiving maternity care, and 30% of women of color reported mistreatment. Additionally, 45% of women “held back from asking questions or sharing concerns during their maternity care.”

Coming from a therapist and doula background, Hall, who is also a mother, is looking to be a part of combating such statistics.

“We all know that doctor offices, they care about us, but it’s definitely very business oriented,” she said. “They see over hundreds of people a day. I want it to be a place where you can come and have an experience. It’s a whole vibe. You feel good. You feel time has been taken to be spent with you.”

In addition to ultrasounds (2D, 3D, and 4D), early DNA gender testing, and birth doula support, the studio also offers services such as childbirth classes, perinatal therapy, breastfeeding, assistance, and mentorship, the outlet shares.

Hall’s opening of Bump Baby Bliss on Feb. 1 was an intentional decision too. As an alumna of the local North Carolina A&T State University, she tied the opening with a historic day, the outlet details.

On Feb. 1, 1960, four North Carolina A&T students Ezell Blair Jr., David Richmond, Franklin McCain, and Joseph McNeil staged the first major sit-in in Greensboro during the Civil Rights Movement, per History Channel. Their stand at Woolworth’s lunch counter went on to influence peaceful protest throughout the U.S.

“They made a major mark in Downtown Greensboro,” Hall said. “I plan to make a major impact as well. I feel like when you’re working in your purpose, and working in something that you know God has placed you to do, it impacts the world.”