In addition to a successful season start, Super Bowl quarterback Patrick Mahomes has been keeping busy off the field with his latest business endeavors.
Still on his own winning streak, CNBC reports that Mahomes has secured a new private investment, joining performance recovery tech company Hyperice as both an investor and brand ambassador.
As a result of the new partnership, Mahomes and Hyperice will have a chance to further increase recovery technology efforts on a global scale. This includes collaborative efforts centered around Hyperice’s newly launched HyperSmart connected technology devices and data-driven digital ecosystem, a news release reports.
“Hyperice is the leader in one of the fastest growing health and wellness categories, recovery technology, and the alignment with Patrick only accelerates our growth trajectory,” said Jim Huether — CEO of Hyperice — in a press statement. “Patrick is the most dynamic and versatile young talent in the NFL. As impressive as he is on the field, his investment in and advocacy for Hyperice shows his forward-thinking approach to future successes off the field.”
This investment and ambassador deal presents the perfect opportunity for Mahomes, who has relied on Hyperice products for years to optimize his performance and recovery.
According to a press release, his first-hand experience coupled with the company’s explosive growth profile is what led to his investment and multi-year brand ambassador deal.
“I’ve used Hyperice throughout my career as an instrumental part of my overall training and recovery routines to ensure I’m performing at my peak on game day,” said Mahomes in a statement. “My career has just begun and Hyperice gives me the tools and confidence to accelerate my recovery time and improve longevity.”
According to CNBC, Mahomes now joins the growing roster of top-tier Hyperice athlete investors and brand ambassadors including Ja Morant — 2019-20 NBA Rookie of the Year, Naomi Osaka — reigning U.S. Open Champion, and Amanda Nunes — current UFC women’s bantamweight and featherweight champion, as well as others like Blake Griffin, Juju Smith-Schuster, and Lindsey Vonn.
Mahomes has managed to rack up quite a few deals this year. CNBC reports that he signed a ten-year, $500 million extension with the Kansas City Chiefs, back in July, and became a minority owner in Major League Baseball’s Kansas City Royals franchise.
Mahomes also joined sports nutrition company BioSteel as an equity partner and has sponsorship deals with brands like State Farm, adidas, and Oakley.