The NBA’s Milwaukee Bucks has announced a partnership with The Lonely Entrepreneur (TLE) — a New York-based non-profit that empowers individuals with entrepreneurial skills and support — to offer Black entrepreneurs across the country free access to the knowledge, tools and support needed to help jumpstart or grow their businesses.

According to the NBA, The Lonely Entrepreneur, by way of the Bucks, will be able to provide an unlimited amount of free signups for one year to its entrepreneurial platform to assist Black business-owners nationwide.

This new partnership joins TLE’s already established Black Entrepreneur Initiative (BEI) — which currently supports more than 100,000 current and aspiring Black entrepreneurs from coast-to-coast.

“Dr. King shared one thing with all entrepreneurs – a dream. But Black men and women face social and economic injustices that make that dream difficult,” said Michael Dermer, founder of The Lonely Entrepreneur, in a statement. “We want to thank the Milwaukee Bucks for giving the dreams of Black men and women a better chance of coming to life. We hope to make a lasting and significant impact on their lives and their communities.”

On a local-level, TLE and its initiative will make its entrepreneurial platform available to three Wisconsin-based organizations: the Milwaukee Chapter of the National Black MBA Association, MKE Black, and the Madison Region Economic Partnership.

The NBA reports that Black entrepreneurs from each of these organizations “will receive TLE’s foundational business-skill-building tools and resources to help them advance their businesses.”

“We’re thrilled to partner with The Lonely Entrepreneur to help advance its Black Entrepreneur Initiative nationwide and here in Wisconsin,” said Milwaukee Bucks VP of Corporate Social Responsibility, Arvind Gopalratnam, in a statement. “TLE’s entrepreneurial platform is a fantastic resource for aspiring business owners, and we’re hoping to extend it to as many Black entrepreneurs as we can beginning on Monday.”

Entrepreneurs can sign up for this initiative now through Wednesday, Jan. 20, at

For more information about TLE’s initiative, click here.