Naomi Osaka is truly always on the move!
For her latest feat, the tennis medalist inked a deal with cryptocurrency exchange firm FTX as its latest global ambassador, Hypebeast reports. The long-term partnership is a part of the company’s mission to both bring more women into Web3 and to the brand’s overall audience.
“Just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change,” said CEO of FTX Sam Bankman-Fried in a statement, according to Hypebeast. “Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world.”
Naomi Osaka's New FTX Role
In addition to being the brand’s global ambassador, the deal entails that Osaka will “obtain an equity stake in FTX Trading Limited and receive compensation in crypto,” as well as “sport the FTX logo during competitions.”
The entrepreneur’s overall goal on her new team is to lead and onboard more women to stand alongside her on the platform.
“We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets,” Osaka said. “Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.”
Professional Athletes x FTX
Osaka’s announcement places her next to fellow top athletes including Tom Brady, Trevor Lawrence, and Stephen Curry.
As previously reported by AfroTech, Curry joining the brand in September 2021 marked his first crypto venture.
“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” Curry shared in a press statement at the time. “FTX is likeminded when it comes to giving back to the community in meaningful ways and I can’t wait to see what we can achieve together.”