Naomi Campbell is bringing her fashion expertise into the automotive industry.
HYPEBEAST reports that the supermodel has become the face of BMW XM’s “Dare to Be You” campaign. What’s more, Campbell is set to design her own one-off, high-performance car based on the XM.
“The BMW XM slogan, ‘Dare to Be You,’ immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change,” Campbell said, according to the outlet.
HYPEBEAST notes that Campbell “will likely explore her understanding of the fashion world, shaping and changing conventions to boot.”
Jens Thiemer, Senior Vice President Customer and Brand BMW, shared, “Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to Be You’ as strongly as she can.”
According to a BMW blog post, the BMW XM is not only the most pricey BMW ever made but also the most powerful — featuring fifth-generation battery technology.
“The BMW XM isn’t based off of any pre-existing BMW product and was solely designed to be an M car,” the blog post reads.
“Along with being the most expensive BMW ever made, at least until the $750,000 3.0 CSL arrives next month, the BMW XM is already the most powerful car in the brand’s history,” it continued. “Thanks to a 4.4-liter twin-turbocharged V8 hybrid powertrain, it makes 644 horsepower and 590 lb-ft of torque, which is more powerful than the previous BMW-leader, the M5 CS with its 626 horses. However, there’s an even more powerful model coming, packing a whopping 750 horsepower.”
Campbell is in good company as she steps into the automotive industry. Wyclef Jean is a fellow celebrity who has explored what the industry has to offer. As previously reported by AfroTech, the musician introduced his first vehicle, the Attucks Apex AP0, on March 5. He created the lightweight electric supercar with his partner Elo and the owners of Supercar Room Miami.